Accepted papers ICBE 2011

(in alphabetical order after the first author)

Some of the articles are accepted with modifications - all authors in this situation will receive per e-mail the review with the recomendations

 

Demographic Changes and their impact on the labour market in Romania  
Aceleanu Mirela Ionela , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
SEISMIC RISK MANAGEMENT CONSIDERING THE URBAN LIFELINE EXISTING SYSTEM  

Ancas Ana-Diana, Gheorghe Asachi Technical University of Iasi, Romania

 
Atanasiu Gabriela, M., Gheorghe Asachi Technical University of Iasi, Romania  
Mini Track: Strategic Management  
   
UNDERSTANDING THE CAUSES OF HUMAN CAPITAL MIGRATION AND LABOR MARKET ISSUES – AN IMPORTANT FACTOR IN REDUCING URBAN AND RURAL DIFFERENCES. CASE STUDY – ROMANIA  
Angelescu Coralia , Academy of Economic Studies, Bucharest , Romania  
Chenic (Cretu) Alina Stefania , Academy of Economic Studies, Bucharest , Romania  
Stanef Mihaela Roberta , Academy of Economic Studies, Bucharest , Romania  
Manole Magda Alina , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
Organization memory and creativity in a learning company: a sociological approach from a KM perspective  
Anica-Popa Liana-Elena , Academy of Economic Studies, Bucharest, Romania  
Vrincianu Marinela , Academy of Economic Studies, Bucharest, Romania  
Raileanu Stefan , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
THE IMPACT OF THE EFFECTS OF THE CURRENT ECONOMIC CRISIS ON THE COLLABORATION RELATIONSHIPS BETWEEN SMEs IN BRASOV AND THE FINANCIAL-ACCOUNTING SERVICES COMPANIES  
Anton Carmen-Elena , Transilvania University of Brasov , Romania  
Trifan Adrian , Transilvania University of Brasov , Romania  
Mini Track: Relationship Marketing  
   
Diversification and synergy  
Bacanu Bogdan , Transilvania University of Brasov , Romania  

Mini Track: Strategic Management

 
   
Are customer reward programs really effective?  
Balan Carmen , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
The influence exerted by the leisure services over the development process of a mountain tourism resort  
Baltescu Codruta-Adina , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
CONVERGENCE IN THE EUROPEAN UNION  
Begu Liviu-Stelian , Academy of Economic Studies, Bucharest , Romania  
Radu Catalina , Academy of Economic Studies, Bucharest , Romania  
Dumitru Alexandra Elena , Academy of Economic Studies, Bucharest , Romania  
Dusa Silvia , Academy of Economic Studies, Bucharest , Romania  
Mini Track: International Business  
   
THE KNOWLEDGE OF EMOTIONS IN THE NEGOTIATION PROCESS  
Bejinaru Ruxandra , Stefan cel Mare University of Suceava, Romania  
Iordache Stefan , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
Social Network Usage Patterns Amoung Young Adults  
Bena Irina , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
THE INFLUENCE OF GLOBALIZATION ON THE MANAGEMENT OF INTERCULTURAL WORK TEAMS  
Bibu Nicolae , West University of Timisoara , Romania  
Nastase Marian , Academy of Economic Studies, Bucharest , Romania  
Has Daniela , West University of Timisoara , Romania  

Mini Track: Strategic Management

 
   
A MULTI-AGENT ARCHITECTURE FOR PROJECT SCHEDULING  
Bodea Constanta , Academy of Economic Studies, Bucharest , Romania  

Badea Ileana Ruxandra , Academy of Economic Studies, Bucharest , Romania

 
Mogos Radu-Ioan , Academy of Economic Studies, Bucharest , Romania  

Mini Track: Knowledge Management

 
   
Survey on the professional competencies in the Romanian baking sector  
Bogdan Anca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Management  
   

Quantitative analysis of developments of internal audit function in European Corporate Governance

 

Bota-Avram Cristina, Babes Bolyai University , Cluj-Napoca , Romania

 
Mini Track: Workshop for postdoctoral program  
   
KNOWLEDGE STRATEGIES  
Bratianu Constantin , Academy of Economic Studies, Bucharest , Romania  
Orzea Ivona , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
The insertion of young people in the romanian labor market  
Bratucu Gabriel , Transilvania University of Brasov , Romania  
Boscor Dana , Transilvania University of Brasov , Romania  
Boitor Bianca Axenia , Transilvania University of Brasov , Romania  
Talpau Alexandra , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   

CORPORATE RISK MANAGEMENT IN CEE COUNTRIES: ACADEMICIANS VERSUS PRACTITIONERS' APPROACH

 

Brezeanu Petre , Academy of Economic Studies, Bucharest , Romania

 
Morar-Triandafil Cristina , University of Finance and Banking, Bucharest, Romania  

Mini Track: Financial Management

 
   
Tendencies in the evolution of direct taxes in the European Union  
Brote Ioana , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Financial Management  
   
Social security system status  
Burz Razvan , West University of Timisoara , Romania  
Mini Track: Workshop postdoctoral programme  
   
Development strategies for hotel chains  
Calaretu Vasile Bogdan , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Management  
   
CHOOSING THE RIGHT SOUVENIR FOR THE PROMOTION OF TOURIST DESTINATIONS HOSTING SPORT EVENTS. THE CASE OF BRASOV , ROMÂNIA  
Candrea Adina Nicolea , Transilvania University of Brasov , Romania  
Ispas Ana , Transilvania University of Brasov , Romania  
Hertanu Andreea Andreea , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
Comparative analysis of the cultural differences observed in Romanian subsidiaries of two multinational hotel chains  
Capatina Alexandru , Dunarea de Jos University of Galati , Romania  
Olaru Adriana , Dunarea de Jos University of Galati , Romania  
Racovita Margareta , Dunarea de Jos University of Galati , Romania  
Mini Track: Workshop postdoctoral programme  
   
The dynamic of the convergence process within the EU: analysis in the light of the disparities between nominal and real convergence  
Celea Sorin , Academy of Economic Studies, Bucharest , Romania  
Brezeanu Petre , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Financial Management  
   
THE ECONOMIC FINANCIAL COMMUNICATION AS A MARKETING STRATEGIC OPERATION THAT EXPLOITS WEB CHANNELS  
Cesaroni Francesca Maria , University of Urbino , Italy  
Consoli Domenico , University of Urbino , Italy  
Mini Track: Strategic Marketing  
   
ANALYSIS OF THE CONVERGENCE OF INFLATION OF THE EUROPEAN UNION NEW MEMBER STATES  
Chirila Ciprian , Alexandru Ioan Cuza University , Iasi , Romania  
Chirila Viorica , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: International Business  
   
EVALUATING THE DEGREE OF ECONOMIC INTEGRATION OF ROMANIA IN THE EUROPEAN UNION BY MEANS OF THE SYNCHRONIZATION OF BUSINESS CYCLES  
Chirila Viorica , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: Workshop postdoctoral programme  
   
Status seeking in luxury consumer behaviour  
Ciornea Raluca , Babes Bolyai University , Cluj-Napoca , Romania  
Pop Marius Dorel , Babes Bolyai University , Cluj-Napoca , Romania  
Bacila Mihai Florin , University of Cluj-Napoca , Romania  
Tirca (Drule) Alexandra Maria , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Strategic Marketing  
   
DEVELOPING HUMAN RESOURCES THROUGH INTERNATIONAL ASSIGNMENTS: A REALISTIC STRATEGY FOR ROMANIAN EMPLOYEES?  
Ciulu Ruxandra , Alexandru Ioan Cuza University of Iasi , Romania  
Mini Track: Strategic Management  
   
A STATISTICS-BASED TYPOLOGY OF EUROPEAN CONTEXTS OF DEVELOPMENT  
Cojanu Valentin , Academy of Economic Studies, Bucharest , Romania  
Mini Track: International Business  
   
THE ADOPTION AND DIFFUSION OF ICT IN SMALL AND MEDIUM COMPANIES MANAGED BY WOMEN ENTREPRENEURS  
Consoli Domenico , University of Urbino , Italy  

Riminucci Clizia , AUSL Pesaro Manager, Italy

 
Mini Track: Entrepreneurship  
   
RELATIONSHIP MARKETING FOR A SUSTAINABLE TOURISM DEVELOPMENT IN PROTECTED AREAS. THE CASE OF PIATRA CRAIULUI NATIONAL PARK , ROMANIA  
Constantin Cristinel , Transilvania University of Brasov , Romania  
Candrea Adina Nicolea , Transilvania University of Brasov , Romania  
Ispas Ana , Transilvania University of Brasov , Romania  
Ispas Elena , Transilvania University of Brasov , Romania  
Mini Track: Relationship Marketing  
   
EVOLUTION OF THE NUMBER OF STUDENTS A COMPARATIVE STUDY OF ROMANIA AND THE EUROPEAN UNION  
Constantin Sanda , Transilvania University of Brasov , Romania  
Albu Ruxandra-Gabriela , Transilvania University of Brasov , Romania  
Nicolau Liana-Cristina , Transilvania University of Brasov , Romania  
Mini Track: Business Education  
   
DEMOCRACY AND TRANSPARENCY IN EUROPEAN COOPERATIVE BANKS  
Constantinescu Adrian , Lucian Blaga University , Sibiu , Romania  
Constantinescu Liliana-Aurora , Dimitrie Cantemir Christian University , Brasov , Romania  
Mini Track: International Business  
   
The relation between supply chain performance and supply chain governance practices  
Crisan Emil Lucian , Babes Bolyai University , Cluj-Napoca , Romania  
Parpucea Ilie , Babes Bolyai University , Cluj-Napoca , Romania  
Ilies Liviu , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: International Business  
   
THE IMPACT OF THE NEW INFORMATION AND COMMUNICATION TECHNOLOGIES ON THE E-BOOKS MARKETING STRATEGIES  
Cristea Dragos , Dunarea de Jos University of Galati , Romania  
Nistor Rozalia , Dunarea de Jos University of Galati , Romania  
Nistor Costel , Dunarea de Jos University of Galati , Romania  
Capatina Alexandru , Dunarea de Jos University of Galati , Romania  

Mini Track: Relationship Marketing

 
   
The qualities necessary for the provision of banking staff quality services  
Croitor Elizabeth Lorena , Stefan cel Mare University of Suceava, Romania  
Mini Track: Relationship Marketing  
   
Romanian consumers perceptions regarding the Dacia brand  
Cruceru Gheorghe , Transilvania University of Brasov , Romania  
Micuda Dan , Constantin Brâncoveanu University of Pitesti , Romania  
Mini Track: Strategic Marketing  
   
Individual Characteristics Influencing Competences Found Important for Knowledge Sharing by Middle Managers  
Csepregi Anikó , University of Pannonia , Hungary  
Gaál Zoltán , University of Pannonia , Hungary  
Szabó Lajos , University of Pannonia , Hungary  

Mini Track: Knowledge Management

 
   
Behaviour Analysis Model Applied in Retailing  
Dabija Dan-Cristian , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Workshop postdoctoral programme  
   

Creativity as a vital tool in entrepreneurship

 

Damasaru Costin, Academy of Economic Studies, Bucharest , Romania

 

Gica Ecaterina, Academy of Economic Studies, Bucharest , Romania

 

Mini Track: Entrepreneurship

 
   
Competitiveness, regional development and clusters in the Romanian context  
Dan Mihaela , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
A GAME THEORY MODEL OF STOCK EXCHANGE MARKET MANIPULATION  
Dezsi Diana , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Financial Management  
   
THE LOW-COST AIRLINES' MARKET FROM THE NORTH-WESTERN EUROPE – RYANAIR AND NORWEGIAN AIR SHUTTLE  
Diaconu (Maxim) Laura , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: Workshop postdoctoral programme  
   
The internationalization of universities, reflections on the past and future perspectives  
Dima Alina Mihaela , Academy of Economic Studies, Bucharest , Romania  
Agoston Simona , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Business Education  
   

Entrepreneurship in Japan

 
Dinca Violeta , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Entrepreneurship  
   
PERFORMANCE INDICATORS OF ROMANIAN COMPETITIVENESS. AN ANALYSIS OF RESULTS VERSUS EFFORTS  
Drumea Cristina , Transilvania University of Brasov , Romania  
Mini Track: Financial Management  
   
RESEARCHING CERTAIN DIMENSIONS OF CONSUMER BEHAVIOR IN TOURISM, ACROSS EUROPE AND NORTH AMERICA  
Dumitrescu Luigi , Lucian Blaga University , Sibiu , Romania  
Stanciu Oana , Lucian Blaga University , Sibiu , Romania  
Tichindelean Mihai , Lucian Blaga University , Sibiu , Romania  
Vinerean Simona , Lucian Blaga University , Sibiu , Romania  
Mini Track: International Business  
   
Intellectual property - an academic perspective  
Dumitru Ionela , Academy of Economic Studies, Bucharest , Romania  
Dumitru Ionut , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
EURO Adoption in Romania  
Dumitru Ionut , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Key Note Speaker  
   
THE SPECTRUM OF THE MARKETING STRATEGIES - AXIOLOGICAL ASSUMPTIONS  
Enache Elena , Constantin Brâncoveanu University of Pitesti , Romania  
Talpau Ionel , Constantin Brâncoveanu University of Pitesti , Romania  
Morozan Gigi Cristian , Constantin Brâncoveanu University of Pitesti , Romania  
Purice Suzana , Constantin Brâncoveanu University of Pitesti , Romania  
Mini Track: Relationship Marketing  
   
THE MARKETING MIX IMPACT ON STUDENTS – SATISFACTION AND BEHAVIOURAL IMPLICATIONS  
Enache Ioan-Constantin , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
ENTREPRENEURSHIP - THE BASIC INSTRUMENT OF GOVERNMENT POLICIES TO COUNTER THE CURRENT ECONOMIC CRISIS. THE CASE OF ROMANIA  
Enea Constanta , Constantin Brancusi University of Targu-Jiu, Romania  
Enea Constantin , Brâncusi University of Târgu-Jiu , Romania  
Mini Track: Entrepreneurship  
   
IMPROVING THE PUBLIC ADMINISTRATION INFORMATION SYSTEM IN ROMANIA . MANAGEMENT INFORMATION SYSTEM IN THE GORJ PREFECTURE  
Enea Constantin , Constantin Brancusi University of Targu-Jiu, Romania  
Enea Constanta , Constantin Brancusi University of Targu-Jiu, Romania  
Stegaroiu Carina , Constantin Brancusi University of Targu-Jiu, Romania  
Mini Track: Strategic Management  
   
STUDY ON TOURISM OPERATORS' OPINIONS  
Fratu Delia Andreea , Transilvania University of Brasov , Romania  
Radbata Anca , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
Implementation of the Business Excellence Model as a solution for survival of key businesses during financial crisis  
Frumosu Mihai , Intraeuro Ltd., Great Britain  
Mini Track: Strategic Management  
   
The Implementation of Lean Principles in a Textile Company  
Fufezan Monica , S.C. MODA S.A. Arad , Romania  
Mortoiu Doina , Aurel Vlaicu University Arad , Romania  
Juverdeanu Adrian, S.C. MODA S.A., Arad, Romania  
Mini Track: Strategic Management  
   
MARKETING RESEARCH REGARDING MOBILE MARKETING IMPLICATIONS FOR ROMANIAN SERVICES CONSUMERS  
Gârdan Daniel Adrian , Spiru Haret University , Romania  
Geangu Iuliana Petronela , Spiru Haret University , Romania  
Rosu Anca Maria , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
Labour market developments and their influence on SMEs  

Hodorogel Roxana, Academy of Economic Studies, Bucharest, Romania

 

Mini Track: Strategic Management

 
   
REACTIVE STRATEGIES OF LARGE CORPORATIONS. CORPORATE RESTRUCTURING THROUGH DIVESTING  
Hurduzeu Gheorghe , Academy of Economic Studies, Bucharest , Romania  
Vlad Liviu Bogdan , Academy of Economic Studies, Bucharest , Romania  
Hurduzeu Raluca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Management  
   
IS CO-OPERATION STILL A SOLUTION FOR ROMANIAN AGRICULTURE? A HISTORIC AND TERRITORIAL PERSPECTIVE  
Ignat Raluca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
AN OVERVIEW OF ROMANIA 'S COMPETITIVE DISADVANTAGES IN 2010-2011  
Ion Irina , Academy of Economic Studies, Bucharest , Romania  
Nicolae Elena , Academy of Economic Studies, Bucharest , Romania  
Mini Track: International Business  
   
GUERILLA MARKETING COMMUNICATION TOOLS IN TODAY'S MARKETING MIX  
Iosip Alexandru , Transilvania University of Brasov , Romania  
Funaru Mihaela , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   

CONSUMER BEHAVIOR TYPOLOGIES IN ROMANIA FOR FOOD AND NEAR-FOOD PRODUCTS

 
Istudor Nicolae , Academy of Economic Studies, Bucharest , Romania  
Pelau Corina , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
The Integrated Marketing Communication  
Kailani Camelia , Academy of Economic Studies, Bucharest , Romania  
Stancioiu Felicia-Aurelia , Academy of Economic Studies, Bucharest , Romania  
Teodorescu Nicolae , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
KNOWLEDGE MANAGEMENT – OVERCOMING THE CULTURAL BARRIERS  
Leon Ramona - Diana , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: Knowledge Management  
   
ROMANIAN ECONOMICS STUDENTS' BEHAVIOR DURING ENGLISH CLASSES  
Maican Maria Anca , Transilvania University of Brasov , Romania  
Cocorada Elena , Transilvania University of Brasov , Romania  
Pavalache-Ilie Mariela , Transilvania University of Brasov , Romania  
Mini Track: Business Education  
   
Key Drivers of Managerial Performance in SMEs  
Mandruleanu Anca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Management  
   
The continuous vocational training of human capital - a condition for performance in emerging economies  
Mardiros Daniela-Neonila , Alexandru Ioan Cuza University , Iasi , Romania  
Dicu Roxana-Manuela , Alexandru Ioan Cuza University , Iasi , Romania  
Grosu Maria , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: Business Education  
   
THE DEVELOPMENT OF COMMUNITIES OF PRACTICE IN THE CONTEXT OF KNOWLEDGE-BASED ECONOMY  
Maries Iulia , Academy of Economic Studies, Bucharest , Romania  
Scarlat Emil , Academy of Economic Studies, Bucharest , Romania  
Maracine Virginia , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   

The audit committee: Convergence or divergence in the context of European Corporate Governance

 

Matis Dumitru, Babes Bolyai University , Cluj-Napoca , Romania

 

Bota-Avram Cristina, Babes Bolyai University , Cluj-Napoca , Romania

 
Mini Track: Financial Management  
   
Financing issues concerning new car purchasing on the Romanian market  
Micuda Dan , Constantin Brâncoveanu University of Pitesti , Romania  
Cruceru Gheorghe , Transilvania University of Brasov , Romania  
Mini Track: Financial Management  
   
OPPORTUNITIES ON THE RENEWABLE ENERGY MARKET IN THE NON-EU COUNTRIES OF SOUTH EASTERN EUROPE  
Miron Ramona , Lucian Blaga University , Sibiu , Romania  
Mini Track: International Business  
   
THE SOCIAL RESPONSIBILITY OF THE ROMANIAN COMPANIES, AN ORGANIZATIONAL COMPONENT OF THE NEW CULTURE  
Mironescu Roxana , Vasile Alecsandri University of Bacau , Romania  
Feraru Andreea , Vasile Alecsandri University of Bacau , Romania  
Mini Track: Relationship Marketing  
   
COMMERCIAL ENTREPRENEURS FROM NORTWESTERN PART OF ROMANIA  
Mitra (Crisan) Catalina Silvia , Babes Bolyai University , Cluj-Napoca , Romania  
Borza Anca , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Entrepreneurship  
   
Research concerning the efficiency of teaching methods for high education studies in graduates' life  
Mitrut Constantin , Academy of Economic Studies, Bucharest , Romania  
Serban Daniela , Academy of Economic Studies, Bucharest , Romania  
Gruiescu Mihaela , Romanian-American Univeristy, Bucuresti , Romania  
Marin Erika , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Business Education  
   

MANAGING PROCESS MATURITY FOR SUSTAINABILITY IN ROMANIAN ORGANIZATIONS. A FOCUS ON TOURISM AND SERVICE INDUSTRY

 
Molnar Elisabeta , Remtours SRL  
Paunescu Carmen , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Management  
   
DEVELOPING AND USING A CUSTOMER RELATIONSHIP SCORECARD TO LEVERAGE RELATIONSHIP VALUE – A THEORETICAL APPROACH  
Mone Sorina-Diana , Babes Bolyai University , Cluj-Napoca , Romania  
Racolta-Paina Nicoleta-Dorina , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Relationship Marketing  
   
IS EXCHANGE RATE A DRIVER OF OF FOREIGN DIRECT INVESTMENTS ?  
Morar-Triandafil Adrian , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Financial Management  
   
Risk management systems for corporations based in CEE countries  
Morar-Triandafil Cristina , University of Finance and Banking, Romania  
Morar-Triandafil Adrian , Academy of Economic Studies, Bucharest , Romania  

Poanta Dorina, University of Finance and Banking, Bucharest, Romania

 
Mini Track: Financial Management  
   

FACTORS INFLUENCING CONSUMER BEHAVIOUR ON THE ROMANIAN BEER AND DAIRY MARKETS

 
Nechita Florin, Transilvania University of Brasov , Romania  
Rezeanu Catalina, Transilvania University of Brasov , Romania  
Rusu Ionela Gianina, Transilvania University of Brasov , Romania  
Sara-Lukack Csilla, Babes-Bolyai University , Cluj-Napoca , Romania  
Mini Track: Strategic Marketing  
   
Marketization and business ethics  
Negrusa Adina Letitia , Babes Bolyai University , Cluj-Napoca , Romania  
Ionescu Gheorghe Gh. , West University of Timisoara , Romania  
Mini Track: Relationship Marketing  
   
Leadership in Romanian Higher Education. Knowledge Transfer - whom and where?  
Nicolae Mariana , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
THE LEAN EXTENDED ENTERPRISE IN THE CONTEXT OF KNOWLEDGE-BASED ECONOMY  
Niculescu George , Constantin Brancusi University of Targu-Jiu, Romania  
Todorut Amalia Venera , Constantin Brancusi University of Targu-Jiu, Romania  
Mini Track: Knowledge Management  
   
INTERNATIONALIZATION STRATEGIES IN TOURISM SERVICES  
Nistor Costel , Dunarea de Jos University of Galati , Romania  
Virlanuta Florina Oana , Dunarea de Jos University of Galati , Romania  
Muntean Mihaela-Carmen , Dunarea de Jos University of Galati , Romania  
Mini Track: International Business  
   
MODERN COMPUTER SYSTEMS AND THEIR SUPPORT IN ORGANIZING THE WORK OF AN ORGANIZATION THAT WANTS TO HAVE COMPETITIVE ADVANTAGE  
Nistor Rozalia , Dunarea de Jos University of Galati , Romania  
Nistor Costel , Dunarea de Jos University of Galati , Romania  
Muntean Mihaela-Carmen , Dunarea de Jos University of Galati , Romania  
Mini Track: International Business  
   
CONSIDERATIONS REGARDING THE USAGE OF STRATEGY IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES  
Olteanu Valerica , Academy of Economic Studies, Bucharest , Romania  
Curmei Catalin , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Marketing  
   
Conceptual Aspects Regarding the Impact of Migration on an Emerging Economy  
Oprean Victor-Bogdan , Babes Bolyai University , Cluj-Napoca , Romania  
Pociovalisteanu Diana-Mihaela , Constantin Brancusi University of Targu-Jiu, Romania  
Popovici Adina , West University of Timisoara , Romania  
Mini Track: Workshop postdoctoral programme  
   
CHINA GOING GLOBAL: CHINESE INVESTMENTS IN CENTRAL AND EASTERN EUROPE  
Oros Anamaria Laura , Lucian Blaga University , Sibiu , Romania  
Tache Ileana , Transilvania University of Brasov , Romania  
Mini Track: International Business  
   
Knowledge dynamics modelling within Romanian business environment  
Orzea Ivona , Academy of Economic Studies, Bucharest , Romania  
Bratianu Constantin , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
The inheritance tax in Germany  
Paiusan Robert , Academy of Economic Studies, Bucharest , Romania  
Panea Ionut Valentin , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Financial Management  
   

INDIVIDUAL AND MARKET FOCUSED LEARNING: CHALLENGES FOR UNIVERSITIES AND COMPANIES

 
Paunescu Carmen , Academy of Economic Studies, Bucharest , Romania  
D'Ascenzo Fabrizio , University of Rome La Sapienza , Italy  
Acatrinei Carmen , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
THE IMPULSIVE BUYING BEHAVIOR AT THE ROMANIAN CONSUMER  
Pelau Corina , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
STATISTICAL ANALYSIS OF THE EFFECTS OF THE ECONOMIC CRISIS ON TOURISM  
Petcu Nicoleta , Transilvania University of Brasov , Romania  
Mini Track: International Business  
   
Customer Satisfaction on the Romanian Insurance Market  
Petrescu Eva-Cristina , Academy of Economic Studies, Bucharest , Romania  
Ioncica Maria , Academy of Economic Studies, Bucharest , Romania  
Petrescu Marian,  
Ioncica Diana , Academy of Economic Studies, Bucharest , Romania  
Stan Mihai , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
AGGLOMERATION ECONOMIES AND ROMANIAN INDUSTRIAL CLUSTERS  
Pislaru Dragos , GEA Strategy & Consulting, Romania  
Cojanu Valentin , Academy of Economic Studies, Bucharest , Romania  
Mini Track: International Business  
   
Economic growth and Religion  
Plopeanu Aurelian Petrus , Alexandru Ioan Cuza University of Iasi , Romania  
Gagea Mariana , Alexandru Ioan Cuza University of Iasi , Romania  
Mini Track: International Business  
   
LABOR FORCE MOVEMENT WITHIN THE EUROPEAN UNION  
Pociovalisteanu Diana-Mihaela , West University of Timisoara , Romania  
Oprean Victor Bogdan , West University of Timisoara , Romania  
Mini Track: Workshop postdoctoral programme  
   
Map of Consumption Perceptions in Transylvania - Counterfeits vs Originals products  
Pop Ciprian-Marcel , Babes Bolyai University , Cluj-Napoca , Romania  
Dabija Dan-Cristian , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Strategic Marketing  
   
COMMUNICATION IN RELATIONSHIP MARKETING. Case Study: INTERMEDIAR`S COMMUNICATION WITH INSURANCE COMPANIES  
Pop Nicolae Al , Academy of Economic Studies, Bucharest , Romania  
Neagoe Cristina , Romanian-American University , Bucuresti , Romania  
Mini Track: Relationship Marketing  
   
MARKETING STRATEGIES FOR SME's IN ORDER TO INCREASE THEIR MARKET COMPETITIVENESS  
Pop (Bandi) Ramona , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
BRIDGING EDUCATION AND TECHNOLOGY FOR THE KNOWLEDGE ECONOMY: EVIDENCE FROM ROMANIA  
Popescu Alina-Irina , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   

LEARNING ORGANISATIONS AS MODELS OF PERFORMING MANAGEMENT

 
Popescu Dan , Academy of Economic Studies, Bucharest , Romania  
Chivu Iulia , Academy of Economic Studies, Bucharest , Romania  
Ciocarlan-Chitucea Alina , Academy of Economic Studies, Bucharest , Romania  
Steriu Alexandra , Academy of Economic Studies, Bucharest , Romania  
Georgel Calin , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
Promotional communication skills used by Romanian companies  
Popescu Ioana Cecilia , Academy of Economic Studies, Bucharest , Romania  
Vranceanu Diana , Academy of Economic Studies, Bucharest , Romania  
Tatu Cristian Ionut , Academy of Economic Studies, Bucharest , Romania  
Tanase (Rosca) Laura Daniela , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Marketing  
   
CONTENT ANALYSIS OF ANTI-DRUG VIDEOS ON YOUTUBE  
Pralea Anca Ramona , Transilvania University of Brasov , Romania  
Radbata Anca , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
ASPECTS REGARDING THE DESIGN OF THE ARCHITECTURE OF INVESTMENT FUNDS SPECIALIZED FOR THE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES  
Prelipcean Gabriela , Stefan cel Mare University of Suceava, Romania  
Boscoianu Mircea , Henri Coanda Air Force Academy , Brasov , Romania  
Mini Track: Financial Management  
   
The impact of the EU 2020 strategy on the Romanian business environment  
Purcarea Irina , Academy of Economic Studies, Bucharest , Romania  
Iacob Andreea , Academy of Economic Studies, Bucharest , Romania  
Purcarea Anca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Entrepreneurship  
   
COMPETITIVENESS IN THE EUROPEAN DOCUMENTARY MARKET - COMPARATIVE ANALYSIS  
Radu Catalina , Academy of Economic Studies, Bucharest , Romania  
Begu Liviu-Stelian , Academy of Economic Studies, Bucharest , Romania  
Catanet Alina , Academy of Economic Studies, Bucharest , Romania  
Broju Angela , Academy of Economic Studies, Bucharest , Romania  
Mini Track: International Business  
   
Meeting the Requirements of the Knowledge Based Society - A Critical Success Factor for the Competitive Advantage of Training Companies  
Rasca Lavinia , The Institute for Business Administration in Bucharest, Romania  
Firica Oana , The Institute for Business Administration in Bucharest, Romania  
Deaconu Alecxandrina , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
Researches on the Implementation of Customized ERP Solutions for Improving Business Organization  
Res Moreno-Doru , Avram Iancu University, Romania  
Bresfelean Vasile Paul , Babes Bolyai University , Cluj-Napoca , Romania  
Ghisoiu Nicolae , Babes Bolyai University , Cluj-Napoca , Romania  
Popa Silviu , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Knowledge Management  
   
Spatial Distribution of Economic Activities in Romania  
Reveiu Adriana , Academy of Economic Studies, Bucharest , Romania  
Dardala Marian , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
THE ECONOMIC FINANCIAL COMMUNICATION AS A MARKETING STRATEGIC OPERATION THAT EXPLOITS WEB CHANNELS  

Riminucci Clizia, AUSL Pesaro Manager, Italy

 
Consoli Domenico , University of Urbino , Italy  
Mini Track: Strategic Marketing  
   
TRANSFER OF A GOING CONCERN AS VIABLE ALTERNATIVE IN BUSINESS  
Ristea Luminita , Spiru Haret University , Romania  
Trandafir Adina , Spiru Haret University , Romania  
Mini Track: International Business  
   
A spread pattern of economic and entrepreneurial ideas in Romanian educational environment  
Rogojanu Angela , Academy of Economic Studies, Bucharest , Romania  
Serban-Oprescu George Laurentiu , Academy of Economic Studies , Bucharest , Romania  
Badea Liana , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
A new approach to defining green products market in Romania  
Rosca Mihai Ioan , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Marketing  
   
THE ONLINE MARKETING PRESENCE OF RUGBY UNION CLUBS IN ROMANIA , GEORGIA AND RUSSIA . A COMPARATIVE ANALYSIS  
Rosca Vlad , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Relationship Marketing  
   
IS NETWORKING OF POEPLE, ATTITUDES AND IDEAS EXPLOITABLE FOR MARKETING OF NEW ENERGY SOLUTIONS ?  
Schebesch Klaus , Vasile Goldis University , Arad , Romania  
Mini Track: Relationship Marketing  
   
LIFELONG LEARNING – NECESSITY FOR ROMANIAN LABOUR MARKET FLEXIBILITY  
Serban Andreea Claudia , Academy of Economic Studies, Bucharest , Romania  
Aceleanu Mirela Ionela , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Workshop postdoctoral programme  
   
Willingness to volunteer – premises and condition for developing the entrepreneurship skills within Romanian students  
Serban Daniela , Academy of Economic Studies, Bucharest , Romania  
Mitrut Constantin , Academy of Economic Studies, Bucharest , Romania  
Cristache Silvia-Elena , Academy of Economic Studies, Bucharest , Romania  
Gruiescu Mihaela , Romanian-American University , Bucuresti , Romania  
Mini Track: Entrepreneurship  
   
UNIVERSITY-BUSINESSES DIALOGUE AND COOPERATION WITH REGIONAL IMPACT. THE CASE OF ROMANIA  
Serbanica Cristina , Constantin Brâncoveanu University of Pitesti , Romania  
Mini Track: Workshop postdoctoral programme  
   
USING KNOWBOTS IN DEVELOPING KNOWLEDGE ECOSYSTEMS  
Simion (Ciocan) Maria-Cecilia , Academy of Economic Studies, Bucharest , Romania  
Maracine Virginia , Academy of Economic Studies, Bucharest , Romania  
Ghilic-Micu Bogdan , Academy of Economic Studies, Bucharest , Romania  
Delcea Camelia , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
Managing financial crisis in Romania  
Simon Ilie , Spiru Haret University , Romania  
Mini Track: Financial Management  
   
Modern Methods of Measuring Efficency and Productivity  
Stamule Tanase , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Entrepreneurship  
   
Essential tools towards an effective promotion of a tourism destination  

Stancioiu Felicia , Academy of Economic Studies, Bucharest , Romania

 

Teodorescu Nicolae , Academy of Economic Studies, Bucharest , Romania

 

Vladoi Anca , Academy of Economic Studies, Bucharest , Romania

 

Baltescu Codruta-Adina , Transilvania University of Brasov , Romania

 

Pargaru Ion , Polytechnic University , Bucharest , Romania

 

Mini Track: Relationship Marketing

 
   
Graphic design proposal for analysing organic products buying behavior  
Stancu Alin , Academy of Economic Studies, Bucharest , Romania  
Mihai Ioan Rosca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Marketing  
   
PERFORMANCES AND STRATEGIES IN ROMANIAN BANKING SYSTEM – EMPIRICAL ANALYSIS BASED ON CORPORATE GOVERNANCE INDEX  
Stefanescu Cristina Alexandrina , Babes Bolyai University , Cluj-Napoca , Romania  
Mini Track: Workshop postdoctoral programme  
   
RESPIRITUALIZATION OF HUMAN BEHAVIOR IN THE 21ST CENTURY-IMPORTANT INGREDIENT OF KNOWLEDGE SOCIETY  
Stefanescu Ramona Olivia , Spiru Haret University , Romania  
Mini Track: Knowledge Management  
   
Research on teaching / learning of French language for professional purposes: Empirical study applied to economics graduates  
Stoean Carmen-Stefania , Academy of Economic Studies, Bucharest , Romania  
Bogdan Anca , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Business Education  
   
LIFE INSURANCE SALES THROUGH RELATIONSHIP MARKETING  
Stofor Ovidiu-Ilie , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: Relationship Marketing  
   

EQUAL OPPORTUNITIES AND DIVERSITY IN HIGHER EDUCATION

 

Suciu Marta Christina , Academy of Economic Studies, Bucharest , Romania

 

Neagu Ana Maria , Academy of Economic Studies, Bucharest , Romania

 

Mini Track: Business Education

 
   
WHO TAKES SOCIAL RESPONSIBILITY IN A CORPORATION?  
Suciu Titus , Transilvania University of Brasov , Romania  
Broju Angela  
Mini Track: Entrepreneurship  
   
THE ADVANTAGES OF ONLINE CAMPAIGNS, INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING  
Talpau Alexandra , Transilvania University of Brasov , Romania  
Boitor Bianca , Transilvania University of Brasov , Romania  
Bratucu Gabriel , Transilvania University of Brasov , Romania  
Boscor Dana , Transilvania University of Brasov , Romania  
Mini Track: Strategic Management  
   
Consumer behaviour analysis on the Romanian financial market  
Tanase (Rosca) Laura Daniela , Academy of Economic Studies, Bucharest , Romania  
Boboc Stefan , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Marketing  
   
Defining attributes for green clusters  
Tantau Adrian Dumitru , Academy of Economic Studies, Bucharest , Romania  
Chinie Alexandra , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Entrepreneurship  
   
THE IMAGE AND VISIBILITY OF EUROPEAN FUNDS AMONG THE TARGET AUDIENCE – CASE STUDY EUROPEAN SOCIAL FUND - SECTORAL OPERATIONAL PROGRAMME FOR HUMAN RESOURCES DEVELOPMENT  
Tecau Alina Simona , Transilvania University of Brasov , Romania  
Chitu Ioana Bianca , Transilvania University of Brasov , Romania  
Mini Track: International Business  
   
OPINIONS OF INTERNET USERS CONCERNING ONLINE COMMUNICATION OF PUBLIC INSTITUTIONS WITH CITIZENS  
Tierean Ovidiu Mircea , Transilvania University of Brasov , Romania  
Mini Track: Relationship Marketing  
   
ISI influence on institutional performance indicator of research entities in Romania  
Tita Silviu Mihail , Alexandru Ioan Cuza University , Iasi , Romania  
Mini Track: Workshop postdoctoral programme  
   
INNOVATIVE METHODS IN EDUCATIONAL PROCESS IN HIGHER EDUCATION – “SIMULATED FIRMS”  
Todorut Amalia Venera , Constantin Brancusi University of Targu-Jiu, Romania  
Niculescu George , Constantin Brancusi University of Targu-Jiu, Romania  
Mini Track: Business Education  
   
COST CALCULATION IN THE JUST-IN-TIME ENVIRONMENT  
Trifan Adrian , Transilvania University of Brasov , Romania  
Anton Carmen , Transilvania University of Brasov , Romania  
Mini Track: Financial Management  
   
STRATEGIC APPROACH OF EMPLOYEE PERFORMANCE. AN INTERDISCIPLINARY OVERVIEW  
Tutu Andreea , Alexandru Ioan Cuza University of Iasi , Romania  
Ciulu Ruxandra , Alexandru Ioan Cuza University of Iasi , Romania  
Mini Track: Strategic Management  
   
ENGAGING FACULTY AND STUDENTS: A PREMISE FOR EXCELLENCE IN BUSINESS EDUCATION AT ROMANIAN BUSINESS SCHOOL  
Vaduva Sebastian , Emanuel University of Oradea , Romania  
Fotea Ioan , Emanuel University of Oradea , Romania  
Corcea Mihai , Emanuel University of Oradea , Romania  
Mini Track: Business Education  
   
ORGANIZATIONAL PERFORMANCE AND ITS CONTROL THROUGH BUDGETS  
Varzaru Anca Antoaneta , University of Craiova , Romania  
Varzaru Mihai , University of Craiova , Romania  
Mini Track: Financial Management  
   
Cultural perceptions and misperceptions in teaching and research hospitals management  
Vasilache Simona , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   
ANALYSIS OF CORRUPTION PERCEPTION AND THE DEVELOPMENT OF ELECTRONIC PUBLIC SERVICES  
Velicu Bogdan Calin , Academy of Economic Studies, Bucharest , Romania  
Munthiu Maria Cristiana , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Strategic Marketing  
   
POLLS AND MANIPULATION  
Vierasu Timotei , Transilvania University of Brasov , Romania  
Bratucu Gabriel , Transilvania University of Brasov , Romania  
Mini Track: Strategic Marketing  
   
The role of the relationship marketing plan within Romanian enterprises  
Vladoi Anca , Academy of Economic Studies, Bucharest , Romania  
Mihoc Florin, Emanuel University of Oradea, Romania  
Mini Track: Relationship Marketing  
   
Considerations regarding the semantic modeling in accounting  
Vrincianu Marinela , Academy of Economic Studies, Bucharest , Romania  
Anica-Popa Liana-Elena , Academy of Economic Studies, Bucharest , Romania  
Mini Track: Knowledge Management  
   

FOCUSING ON THE CUSTOMER: MOBILE MARKETING AS A TOOL FOR PERMISSION-BASED RELATIONSHIPS

 

Zegreanu Patricia, Academy of Economic Studies, Bucharest , Romania

 

Mini Track: Relationship Marketing